Products

Deep hydration and protection with the Anua Rice 7 Ceramide Hydrating Barrier Serum 50ml

The Anua 7 Rice Ceramide Hydrating Barrier Serum intensely moisturizes your skin, strengthens the skin barrier, and ensures a radiant, even complexion. Thanks to its special formula with Oryza Sativa (Rice) Bran Water and Ceramide NP, it retains moisture and protects against moisture loss. It is ideal for dry or sensitive skin and helps to visibly reduce redness and acne scars.

Hydrated, protected skin thanks to innovative active ingredients

This ceramide hydrating barrier serum is enriched with hyaluronic acid and honey extract , which intensely moisturize your skin while maintaining its elasticity. Niacinamide and zinc regulate excess sebum and have a clarifying effect – for a fresh, healthy glow. Panthenol also supports skin regeneration and soothes sensitive skin.

Give your skin a radiant glass-skin look

The unique, elastic texture of this hydrating barrier serum from Anua absorbs quickly, leaving a silky, non-greasy finish. Gentle exfoliation with Oryza Sativa Extract and Alpha-Arbutin brightens skin tone and smooths the complexion. Skin becomes supple and radiates with moisture.

Scientifically proven effectiveness

Clinical studies have demonstrated that the application of this 7 rice ceramide hydrating barrier serum improves skin hydration by 45.4% after two weeks and by 63.9% after four weeks . These results underscore its effective skin protection function and long-lasting hydration.

Gentle on the skin, powerful in its effect

This fragrance-free serum is suitable for all skin types – especially dry or sensitive skin. The formula with hydrolyzed rice protein, defatted rice bran, and sodium hyaluronate strengthens the skin's protective barrier and provides long-lasting moisture. It is dermatologically tested and free of irritating ingredients.

Discover the power of 7 Rice Ceramide Hydrating Barrier Serum and give your skin a new dimension of moisture and protection.

Anua Heartleaf 77 Clear Pad – Daily toner scrub with low pH

The Anua Heartleaf 77 Clear Pad combines gentle exfoliation, soothing active ingredients, and Korean cosmetics in one effective pad for sensitive skin. The double-sided pads remove dead skin cells, refine pores, and regulate sebum production – for a clear and even complexion.

Why the Anua Heartleaf 77 Clear Pad?

This toner pad is based on highly concentrated Houttuynia cordata extract and was specially developed for sensitive skin. Using it daily as a low-pH toner exfoliator promotes a strong skin barrier and visibly soothes skin irritations. Thanks to its calming effect, the clear pad is ideal for blemishes, redness, and irritated skin.

Active ingredient-based cosmetics for clear skin

Enriched with centella asiatica extract , portulaca oleracea extract , PHA (gluconolactone) , and other botanical ingredients such as ulmus , pueraria , and pinus, the toner pads have a clarifying, strengthening, and soothing effect. They help to gently remove dead skin cells and improve the appearance of pores – all without irritation.

Special features of the Clear Pads

• Double-sided structure for exfoliation and soothing care
• Formulation containing asiatic acid , madecassic acid , betaine and sodium phytate
• Ideal for sensitive skin, oily skin and combination skin
• Free from alcohol, perfume, parabens and irritants.
• Pure Korean skincare with proven effectiveness

Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum – Your solution against pigment spots

Imagine waking up with a visibly more even complexion – completely free of bothersome dark spots or faded acne scars. That's exactly what the Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum makes possible. This powerful serum combines modern skin science with Korean skincare expertise to specifically target and reduce hyperpigmentation , even out your skin tone, and give your skin a new radiance.

Highly concentrated active ingredient formula for visible results

The serum's core ingredient is an intensive combination of 10% niacinamide , 4% tranexamic acid (TXA 4), and 2% arbutin . This carefully formulated blend of active ingredients directly targets the causes of pigmentation spots by regulating melanin production , thus reducing dark spots and discoloration. At the same time, it gently and soothes the skin – even sensitive skin .

Moisture and protection – combined in a lightweight texture

In addition to its targeted effect against hyperpigmentation, the serum also impresses with its moisturizing properties. Enriched with hyaluronic acid and nourishing botanical components, it provides your skin with intense hydration and protects the skin barrier . Its light, non-sticky texture makes it the ideal choice for your daily skincare routine – morning and evening.

For an even, radiant complexion – every day

If you're looking for a highly effective dark spot serum that not only delivers visible results but is also gentle on the skin, the Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum is perfect for you. With valuable ingredients like niacinamide , TXA 4 , arbutin , and hyaluronic acid, it helps you achieve an even, radiant complexion – day after day.

Anua Peach 70 Niacinamide Serum 30 ml – Hydrating, Brightening & Anti-Hyperpigmentation

Experience the revitalizing power of the Anua Peach 70 Niacin Serum . This luxurious 30ml serum is enriched with 70% peach extract and 5% niacinamide to intensely hydrate your skin, reduce dark spots, and brighten your complexion. Perfect for all skin types, this serum combats uneven skin tone and hyperpigmentation, and strengthens the skin's structure for a radiant, youthful look.

Deep hydration and radiance for an even skin tone 🌟

The Anua Peach 70 Niacin Serum is the perfect solution for intensive skin care and a radiant complexion. With 70% peach extract, it provides rich hydration, while 5% niacinamide reduces dark spots and promotes an even skin tone . Additionally, the serum regulates oil production, making it ideal for oily and combination skin.

The powerful effect of niacinamide against pigment spots

This brightening serum contains niacinamide and alpha-arbutin , which visibly reduces dark spots and promotes a more even skin tone. Vitamin B12 gives the serum its unique pink color and soothes the skin.

Enriched with valuable ingredients

The Anua Peach 70 Niacin Serum 30ml is packed with nourishing ingredients such as:

• Peach fruit extract : Provides deep moisture and protects the skin from free radicals.
• Niacinamide : Reduces visible pigment spots and refines the skin's appearance.
• Alpha-Arbutin : Supports skin brightening and ensures a radiant complexion.
• Vitamin B12 : Soothes and strengthens the skin to maintain a youthful glow.

Application recommendation

Use the serum morning and evening after cleansing. Apply 2-3 drops to your face and neck, gently massaging and patting it in to ensure complete absorption. Follow with a moisturizer.

Soothing care through Centella Asiatica

This niacinamide serum is enriched with Centella Asiatica , which has a soothing effect on irritated skin and supports the natural healing process.

Advantages at a glance:

• 🌸 Deeply hydrating serum : Provides intense moisture thanks to peach extract.
• 🌟 Reduction of hyperpigmentation : Niacinamide and alpha-arbutin visibly reduce pigment spots.
• 🎯 Oil regulation : Controls oil production and supports a balanced skin appearance.
• 💖 Soothing effect : Vitamin B12 and Centella Asiatica soothe stressed skin.
• 🍑 Radiant complexion : Promotes an even skin tone and a healthy complexion.

Frequently Asked Questions (FAQs):

1. For which skin types is the Anua Peach 70 Niacin Serum suitable?
The serum is ideal for all skin types, especially oily, combination skin and skin with pigment spots.

2. Can I use the serum daily?
Yes, the Anua Peach 70 Niacin Serum can be integrated into your daily skincare routine, morning and evening.

3. How long will it take until I see results?
With regular use, visible results can be achieved after 2-4 weeks, especially in reducing pigment spots and improving skin tone.

4. Is the serum also suitable for sensitive skin?
Yes, the serum contains soothing ingredients such as Centella Asiatica and Vitamin B12, which also care for sensitive skin.

Why the Rice 70 Glow Milky Toner 250ml is the perfect choice

The Anua Rice 70 Glow Milky Toner combines traditional rice water with skin-strengthening ceramides to intensely moisturize your skin. The milky texture absorbs quickly, leaving a natural glow without any greasy residue. Ideal for all skin types – from dry to sensitive.

This moisturizing toner is enriched with 70% Oryza Sativa (Rice) Bran Water , which intensely hydrates and soothes the skin. The innovative formula with niacinamide and ceramides supports the skin barrier, reduces redness and irritation, and promotes an even complexion.

Active ingredient power for radiant skin

• Niacinamide & Rice Extracts : Brightens the complexion, regulates excess sebum and refines the skin texture.
• Ceramides NP, AP & EOP : Strengthen the skin barrier and protect against external influences.
• Sodium Hyaluronate & Panthenol : Provides intensive moisture and ensures a smooth skin feel.
• Hydrolyzed Rice Protein & Arbutin : Promotes an even skin tone and reduces visible imperfections.

Light, milky texture – perfect for layering

The milky texture absorbs quickly without leaving a sticky residue. This makes the Anua Rice 70 Glow Milky Toner 250ml ideal for layering with other skincare products. Specially developed for sensitive skin, it soothes redness and irritation and provides long-lasting hydration.

Proven results

• Instant hydration : 20.6% more moisture immediately after application.
• Oil regulation in 4 weeks : 12.9% less excess sebum.
• Glass-Skin Effect : 95% of users report a brighter, smoother complexion.

AXIS-Y Vegan Collagen Eye Serum 10ml – Your eye serum with vegan collagen

A fresh look starts with well-cared-for skin around the eyes. The AXIS-Y Vegan Collagen Eye Serum 10ml was specially developed for the delicate skin around the eyes and combines vegan collagen with a highly effective 5-peptide complex. The plant-based formula visibly softens fine lines, combats puffiness, and reduces dark circles for a radiant, smooth complexion.

Why the AXIS-Y Vegan Collagen Eye Serum?

This innovative eye serum from AXIS-Y is more than just a moisturizer. Enriched with vegan collagen, it improves skin elasticity and firms the delicate eye area. The combination of three types of hyaluronic acid provides deep hydration, while extracts of green apple, green grape, and green plum lighten dark circles and visibly reduce puffiness.

Highly effective ingredients for maximum results

The vegan collagen eye serum (10ml) utilizes a unique blend of plant extracts and modern active ingredients. The 5-peptide complex supports skin regeneration, while hyaluronic acid leaves the skin looking plump and smooth. Thanks to the CoolTouch Eye Applicator, the serum is not only gently applied to the eye area, but microcirculation is also stimulated – perfect for a fresh, awake look with Korean skincare.

Axis Y Collagen Eye Serum 10 ml - Suitable for all skin types

Whether you have sensitive skin or are experiencing the first signs of aging, the axis-y vegan collagen eye serum is hypoallergenic, dermatologically tested, and suitable for all skin types. Its light, fast-absorbing texture leaves no greasy residue, making it the perfect addition to your daily skincare routine.

Beauty of Joseon Dynasty Cream – Tradition meets modern skincare – Moisturizing cream

Discover the Beauty of Joseon Dynasty Cream , which combines the best of traditional Korean herbal medicine with modern skincare. This luxurious moisturizing face cream deeply hydrates and protects your skin, leaving it with a radiant complexion. Enriched with natural ingredients like rice bran water , ginseng hydrosol , and niacinamide, it will leave your skin glowing.

Skincare for an even and radiant complexion

Dynasty Cream provides your skin with lasting moisture. Thanks to squalane and ceramides, the skin's natural barrier is strengthened, while niacinamide evens out skin tone and reduces pigmentation spots. Orchid extract supports cell renewal and leaves your skin feeling plump and supple.

Why you'll love Dynasty Cream

• Pure hydration: Give your skin intense moisture with squalane and hyaluronic acid . The creamy texture protects the skin and absorbs quickly.
• Even complexion: Niacinamide reduces skin impurities and refines your skin texture.
• Anti-aging effect: Ginseng water and adenosine promote the elasticity of your skin and reduce fine lines.
• Protection for your skin: Ceramides and safflower seed oil strengthen the skin barrier.

Natural ingredients for your skincare

• Rice bran water: Nourishes and smooths the skin with valuable vitamins and antioxidants.
• Ginseng hydrosol: Soothes the skin and provides a refreshing boost.
• Niacinamide: Reduces redness, regulates sebum production and ensures an even skin tone.
• Squalane & Ceramides: Protect your skin from moisture loss and strengthen it in the long term.

Here's how to integrate Dynasty Cream into your skincare routine

1. Apply the cream as the last step in your skincare routine .
2. Gently massage a small amount into your skin until it is completely absorbed.
3. Use them morning and evening for optimal results.

Suitable for all skin types

Whether you have dry , normal , or mature skin – the Beauty of Joseon Dynasty Cream is made for you. Its light, fast-absorbing texture leaves a silky finish and a refreshed feeling on your skin.

Why the Beauty of Joseon Dynasty Cream is perfect for you

With Beauty of Joseon Dynasty Cream, you'll treat yourself to the perfect combination of traditional Korean skincare and innovative active ingredients. Your skin will be optimally moisturized, protected, and given a fresh, youthful glow. Try it and give your skin the care it deserves!

Beauty of Joseon Dynasty Cream – Luxurious moisturizer with ginseng and rice bran water, 50 ml

Beauty of Joseon's Dynasty Cream combines time-honored Korean skincare recipes with modern technologies. With valuable ingredients like rice bran water , ginseng root water, niacinamide , and squalane, it intensely moisturizes your skin, leaving it looking fresh, nourished, and even-toned.

Noticeably nourished skin – day after day

Whether used as a makeup base in the morning or as a regenerating treatment in the evening, this versatile all-in-one cream gives your skin exactly what it needs: balance, protection, and radiance. The smooth texture absorbs quickly, leaving nothing but a silky feeling on your skin.

Active ingredient-rich formulation

• 29% rice bran water: provides deep hydration and makes the complexion glow
• 5% ginseng root water: revitalizes and protects against external influences
• 2% Niacinamide: evens out skin tone and visibly refines the complexion
• 2% Squalane: strengthens the skin and preserves its natural suppleness

Suitable for all skin types

The creamy texture is ideal for dry, normal, or sensitive skin. Combination skin also benefits from its balanced care. Simply apply lightly to the face and neck with your fingers – a soothing step in your skincare routine for face and décolleté.

True luxury in daily care

The Beauty of Joseon Dynasty Cream stands for nourished, healthy skin with a touch of Korean elegance. Discover how modern K-Beauty redefines your skincare – day and night.

Beauty of Joseon Ginseng Essence Water – Your secret to radiant skin

Experience the transformative power of Beauty of Joseon Ginseng Essence Water. This luxurious essence provides your skin with intense hydration and reveals its natural radiance. With 80% ginseng water and 2% niacinamide, it combines traditional Korean ingredients with modern actives for optimal skincare.

Intensive moisture with ginseng water

Enriched with 80% ginseng water, the Beauty of Joseon Ginseng Essence Water deeply moisturizes and nourishes your skin. Ginseng water is known for its antioxidant properties and supports collagen production, resulting in more radiant and youthful-looking skin.

Radiant complexion thanks to niacinamide

With 2% niacinamide, this essence helps reduce skin problems, regulate sebum production, and brighten your skin tone. The result is a more even skin texture and a radiant complexion.

Gentle on sensitive skin

Free from alcohol, fragrances, and essential oils, Beauty of Joseon Ginseng Essence Water is ideal for sensitive skin. Allantoin and panthenol soothe the skin, while adenosine acts as an effective anti-aging ingredient.

Application - Korean Skincare Essence

• Cleanse your face and apply a toner.
• Apply the essence to your face and neck.
• Gently pat the product in until it is completely absorbed.
• Follow with your preferred serum and moisturizer.

Highlights of the Beauty of Joseon Ginseng Essence Water facial toner:

• Beauty of Joseon Ginseng Essence Water – Your facial toner for intense moisture
• Ideal for sensitive skin and all skin types
• A combination of traditional and modern ingredients
• Essence and serum in one product
• Moisturizing and revitalizing for radiant skin

Order the Beauty of Joseon Ginseng Essence Water now and transform your skincare routine. Experience the power of Korean essence and enjoy a radiant complexion every day!

Beauty of Joseon Ginseng Moist Sun Serum SPF 50+ PA++++, 50ml

The Beauty of Joseon Ginseng Moist Sun Serum combines effective sun protection (SPF 50+ PA++++) with valuable skincare properties that protect and pamper your skin. Enriched with ginseng extract and niacinamide, this serum not only offers reliable UV protection but also anti-aging effects that visibly reduce fine lines and wrinkles.

The light texture absorbs quickly into the skin, leaving no white residue or sticky film. Your makeup remains untouched, and your complexion glows with a dewy, fresh finish. Thanks to the high saponin content in ginseng, your skin is intensely moisturized, contributing to a smoother and more elastic skin texture.

The niacinamide complex improves pigmentation and supports the oil-moisture balance, leaving your skin looking even and radiant. Ideal for daily use to prevent premature aging and protect your skin from the harmful effects of UV rays.

Sunscreen application :

Apply a generous amount of the serum to all areas of skin exposed to sunlight. For optimal protection, it is recommended to reapply the serum every 2-3 hours.

Important note : When applied over makeup, the serum can remove the makeup if used in generous amounts.

Ingredients :
Water, Panax Ginseng Root Extract, Niacinamide, Dibutyl Adipate, Butylene Glycol, and many more ingredients work together to protect and care for your skin.

Korean skincare highlights:

• SPF 50+ PA++++ : Effective sun protection without white residue
• Light texture : Absorbs quickly without being sticky.
• Anti-aging effect : With valuable ginseng extract for skin care and wrinkle reduction.
• Moisturizing : Provides long-lasting moisture and elasticity
• Niacinamide : Improves skin texture and evens out complexion

Frequently asked questions (FAQs) about sunscreen:

1. Is the serum also suitable for sensitive skin?
Yes, the Beauty of Joseon Ginseng Moist Sun Serum is gentle on the skin and can also be used on sensitive skin.

2. Does the serum cause a white film on the skin?
No, the serum leaves no white residue and provides a fresh finish.

3. How often should I apply the serum?
For optimal protection, we recommend reapplying the serum every 2-3 hours.

4. Can I use the serum under makeup?
Yes, the serum is excellent as a base under makeup without smudging.

5. Is the serum waterproof?
The serum offers good protection, but should be reapplied after swimming or heavy sweating.

Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin 30 ml

Experience the transformative power of the Beauty of Joseon Glow Deep Serum with rice and alpha-arbutin. This highly effective and hydrating serum is the ideal addition to your Korean skincare routine. Designed to brighten your complexion and reduce hyperpigmentation, the serum offers a unique combination of traditional Korean medicinal herbs and modern active ingredients.

Benefits of the Glow Deep Serum

• Skin brightening : Thanks to the power of alpha arbutin and niacinamide, the serum helps reduce brown spots and hyperpigmentation. It gives your skin a radiant and even appearance.
• Moisturizing : This serum contains rice bran water and provides intense hydration while absorbing easily, leaving your skin feeling supple. Perfect for keeping your skin fresh and hydrated all day long.
• Antioxidant : With rice water, rich in antioxidants such as vitamin E and ferulic acid, the serum protects the skin from environmental influences and supports skin regeneration.
• Soothing : The panthenol and Coptis Japonica extracts contained in this product have a calming effect on the skin and are ideal for sensitive skin types.

Application for moisturizing serum:

Apply 2-3 drops of the serum to your cleansed face and gently pat it in until fully absorbed. Use the serum morning and evening for optimal results.

Glow Deep Serum Rice Product Highlights:

• Alpha-Arbutin : Reduces pigment spots and hyperpigmentation.
• Rice bran water : Soothes the skin and provides moisture.
• Korean medicinal plants : Support the skin barrier and provide intensive care.
• Fast-absorbing texture : Perfect for daily use.
• 30 ml content, vegan and free from animal testing.

Beauty of Joseon Deep Glow Serum Alpha Arbutin - FAQs:

1. For which skin types is the serum suitable?
   The Beauty of Joseon Glow Deep Serum is suitable for all skin types, including sensitive and mature skin.

2. How often should the serum be applied?
   We recommend using it morning and evening after cleansing.

3. Is the product vegan and cruelty-free?
   Yes, the serum is vegan and free from animal testing.

4. Can the serum be used on sensitive skin?
   Yes, it contains soothing ingredients such as panthenol and Coptis japonica.

5. What are the benefits of rice bran water?
   Rice bran water is rich in antioxidants, soothes the skin and supports skin regeneration.

Transform your skincare routine with the Beauty of Joseon Glow Deep Serum and experience how rice and alpha arbutin brighten your complexion. This Korean cosmetic serum is enriched with Hanbang plant extracts and deeply moisturizing ingredients like bran water and butylene glycol. It helps fade pigmentation and scars, giving your skin a beautiful glow without feeling heavy. Ideal for preventing hyperpigmentation and giving your skin a fresh, radiant appearance. Apply 2-3 drops of the serum to your face and let the melanin-inhibiting power of alpha arbutin and Oryza sativa work its magic.

Order now and let your skin immerse itself in deep care!

Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml – Propolis Glow Serum for radiant skin

If your skin is prone to blemishes, redness, or simply looks dull, you need a treatment that specifically soothes, regenerates, and visibly balances. The Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml is a honey-like serum that addresses precisely these needs – with highly effective ingredients like propolis extract and niacinamide , which have been valued in traditional Korean skincare for centuries.

Propolis & Niacinamide – two active ingredients with a powerful effect

With 60% propolis extract, this serum has an intensely soothing, anti-inflammatory, and antibacterial effect. Perfect for acne-prone or blemish-prone skin . Niacinamide (vitamin B3) visibly refines enlarged pores , evens out skin tone , and gently lightens pigmentation . At the same time, it strengthens the skin barrier – a crucial benefit for sensitive skin .

Beauty of Joseon Glow Serum – Korean skincare with tradition

Inspired by the Hanbang tradition of Korean medicine, this serum combines modern formulas with the gentleness of natural extracts. The combination of Centella Asiatica extract , tea tree extract , betaine salicylate , and sodium hyaluronate not only combats excess sebum but also provides lasting soothing relief for the skin. Ideal for anyone seeking radiant skin with an even complexion – even for acne-prone skin .

Glow serums that transform your skin

Joseon Glow Propolis Serum is more than just a trendy product – it's a daily companion for clear, healthy-looking skin. The texture is pleasantly honey-like and absorbs quickly without feeling heavy. In just a few drops, this propolis serum provides everything your skin needs for its natural balance – moisture , regeneration, and protection.

Niacinamide 30 ml – concentrated care for your everyday life

With 2% niacinamide and a skin-friendly pH, the Glow Serum is ideal for daily use. Whether you're looking to combat blemishes , enlarged pores , or the first signs of wrinkles, the Beauty of Joseon Propolis Serum demonstrates the effectiveness of Korean skincare . Experience the difference that high-quality ingredients like propolis extract and vitamin B3 can make to your complexion.